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Print Advertising Campaign
Client: Learndirect
Originally this campaign was devised to promote Learndirect to North
London residents. It spread out across the area in the shape of a series
of colourful, witty leaflets, selected bus and billboard advertising
spaces and through email marketing.
Following it's success in encouraging learners to access Learndirect
on-line, the 'speech-bubble' campaign, which fused Thinking with Action,
was adopted by UFI as a nationwide print advertising campaign. It sporned
a range of materials, including an interactive CD-ROM.
• view Walk the Spiral seminar